The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial … An ageing population will eventually reduce the supply of cheap warehouse workers and delivery drivers. Join Facebook to connect with Li Jia Qi and others you may know. Sur Yingke par exemple, les téléspectateurs peuvent offrir aux hôtes des yachts virtuels, des feux d’artifice et des voitures Porsche qui peuvent ensuite être convertis en monnaie numérique et enfin de l’argent réel (la valeur d’une voiture virtuelle Porsche est d’environ 700 RMB, ou 100 $). Dia memiliki status sebagai selebritis dan kerap live stream dengan para selebritis lainnya untuk mempromosikan produk-produknya. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial city, … In November Instagram redesigned its home screen for the first time in years, introducing tabs called Reels and Shop, which promote short videos, as well as online retail. Bercanda Mesum Saat Live Streaming Dengan Yang Mi, Austin Li Minta Maaf. Li Jiaqi is a professional makeup artist. Li Jiagi, also known as Austin Li, is China's "King of Lipsticks." Your browser does not support the
element. Dubbed “Taobao’s King of Lipstick”, Li goes livestream to review lipsticks on Taobao which is Alibaba’s e-commerce platform. They also represent legacy investments that retailers are loth to undermine. With current news updates, share values, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market. Now, we will take Li Jiaqi Austin (Tik Tok) and Duoyu & Maomaojie (Tik Tok), the top two KOLs with the highest advertising value, for example to analysis. Li says he owns more than 1,000 lipsticks. The second pillar of China’s great digital mall is familiar to Western retailers as “omnichannel”. He once sold 15,000 lipsticks in five minutes. What Happened: Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxury brand’s first dip into the lucrative beauty market a scathing review. It still makes a loss and burns cash. Li Jiaqi, a 26-year-old … According to Bain, a consultancy, America has 3.3 times as much physical shop floor per person as China does. See what jiaqi (jiaqiwjackie) has discovered on Pinterest, the world's biggest collection of ideas. But opting out of some of these cookies may have an effect on your browsing experience. Shoppers band together with other netizens to buy it in bulk at a discount. Despite his assistant’s mediating efforts, Li Jiaqi brutally criticized Hermès new lipstick line, Rouge Hermès. China has popular influencers, too, and it turns out Austin Li Jiaqi, a 26-year-old man from Central China's Hunan Province, gained fame on Chinese social media in 2017 after he managed to try 380 lipsticks in a two-hour livestream show on Taobao. Tenba calls it a Chinese mix of Instagram and Pinterest, two American photo-sharing apps. “If you want to see the future, look at China,” Mark Schneider, boss of Nestlé, the world’s biggest food company, instructs his executives. Since 2020 Snapchat users can try on make-up and shoes virtually, bolstering what the app calls “shopability”. ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Since then, she has appeared in a handful of television dramas, including "Wait my youth", “My Girl” (2020). Some will recognise Chen Yi, nicknamed “Little Monster”, a 24-year-old girl-next-door from the coastal city of Qingdao who sells sunscreen, snacks and lots more besides to her 20,000 followers on WeChat, a ubiquitous messaging app: a nice supplement to her day job as a bartender. Is Criticism Of Its Hostile Work Culture Hurting Pinduoduo? We have recently been obsessed with Austin Li （李佳琦）, and we are so late to the game. Hubei is not the only province taking advantage of China’s booming live-streaming industry. In June Douyin set up its own shopping division, having earlier hosted many of its live-streams where the likes of Taobao teamed up with celebrity influencers to sell products. The social network caters to the 160m businesses, mostly small and medium-sized, that use its apps and had to shift online as authorities ordered many physical shops to shut. In rapid-fire videos or days-long jamborees, they flicker across hundreds of millions of smartphone screens in a cyber-bazaar that in 2019 was almost twice the size of those of America, Britain, Germany, Japan and South Korea combined—and growing faster (see chart 1). Some sell fake goods. 1. And China’s retail razzmatazz could yet lose its vim. Buổi livestream mở đường cho ngày độc thân 11/11, lễ hội mua sắm lớn nhất hàng năm tại Trung Quốc, của ông hoàng son môi Austin Li Jiaqi đã thu hút hơn 150 triệu người xem trong 7 giờ. 27-year-old man Austin Li Jiaqi, with a … Why Beauty Products Cost So Much In The Mainland. View Jiaqi Li’s profile on LinkedIn, the world's largest professional community. Those making less may lose patience and stick to their day jobs. JD.com also has what it calls a “new-markets” business, which works with some of China’s 6.8m local grocery stores. A high population density makes delivery cheaper for consumers. Jiaqi has 1 job listed on their profile. It will do eventually, Mr Grandinetti thinks. Ce “Lipstick brother” de 28 ans a commencé par vendre des produits de maquillage à Nanchang, une ville de province, et les vend aujourd’hui […] This is where the social networks come in. Bain says that recent inroads notwithstanding, social commerce accounts for a much smaller share of total retail sales in America than in China. Only recently have they begun to invade each other’s turf. And the result? reports on a leading piece of news while presenting our editorial team’s analysis of its key implications for the luxury industry. In December Walmart, America’s largest supermarket chain, held what it called a “Holiday Shop-Along Spectacular” on TikTok, with which it has formed a partnership. Li Jiaqi is well-known to millions of Chinese women — from young, working professionals to high-profile Chinese actresses like Qi Wei and Lin Yun — but he’s not a movie star or in a boy band. That’s what Li Jiaqi achieved once over a live stream. In America the online titan, Amazon, and its two challengers, Shopify and eBay, accounted for less than 50%. Covid-19 has led to a swift reappraisal. Our daily newsletter delivers insights, analysis, and breaking news from our on-the-ground reporters. Li Jiaqi’s success can be credited to the following reasons: #1. E-commerce giants like Alibaba are also joining in. Alibaba says that its hybrid sales more than doubled in the 12 months to March 2020, year on year, to 86bn yuan. 276 Followers, 321 Following, 564 Posts - See Instagram photos and videos from Tracy Li (@jia_qi_li) His Taobao livestream, which attracted over 12 million views, … Bercanda Mesum Saat Live Streaming Dengan Yang Mi, Austin Li Minta Maaf. The collection debut was poorly reviewed by renowned KOL "Lipstick King" Austin Li during his widely followed web broadcast. Top 1 Chinese influencer & Live stream sales KOL: Austin Li Austin Li otherwise known as ‘The Lipstick King’ has some impressive accolades under his belt. 2019, the daily unique devices of both KOL accounts remained above 250,000, and … Sales from JD.com’s supermarket business grew by 48% year on year in the third quarter. Li is also known for her lead role in Wait, My Youth. As for live-streaming, “It just hasn’t taken off in the West the same way it has in China.”. Greater concern over privacy relative to convenience may dampen shoppers’ appetite for sharing their spending habits with friends on social media. Will the West Catch Up With China’s Social Commerce? Sometimes they just want to buy stuff quickly and cheaply, not be wowed by celebrities. Luxury Look: At-Home Fitness Is the One to Watch in 2021, Four Strategies for Selling Pearls to Chinese Millennials, The ‘He Economy’ Is Luxury’s Next Big Thing, The Luxury Brand Playbook for 2021: Copying What Works in China, Happy New Year: Luxury Flocks to the Year of the Ox. Was Gucci’s New Year Collab With Doraemon A Misstep? You are here: Home. ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Ms Rochet says L’Oréal’s boss in China was flooded with emojis, likes and questions when he live-streamed a recent sales event. Baru-baru ini, pria itu live stream bersama Yang Mi. Now, we will take Li Jiaqi Austin (Tik Tok) and Duoyu & Maomaojie (Tik Tok), the top two KOLs with the highest advertising value, for example to analysis. In China the biggest e-emporia have their own supermarket businesses, such as Alibaba’s Freshippo and JD.com’s 7Fresh grocery chain. In May it introduced Facebook Shops, enabling businesses to set up a single online store on its core social network and its sister app, Instagram. But they are growing apace. Behind Perfect Diary’s Winning Cultural Collaboration Strategy, China’s Most Controversial Fashion Incidents in 2020. Correction (January 4th 2021): A previous version of this article misstated Lubomira Rochet's title. And a network of real-world businesses delivers the purchases. We also use third-party cookies that help us analyze and understand how you use this website. Join Facebook to connect with Austin Li and others you may know. Instagram; YouTube; Search. What China’s Male Beauty Market Will Look Like In 2021, How Lingerie Became China’s Favorite Fashion Investment. Live broadcasts turn the whole process into entertainment. Our Event Calendar has you covered. That’s what Li Jiaqi achieved once over a live stream. Other observers point out that the sheer size of America’s physical retail presence makes the logistics of weaving offline and online cheaper—which may encourage more hybrid shopping models. Like everyone else in the world, Chinese still buy most things in physical shops. Although radio and television played a role, through advertising and product placement, Western retail’s bedrock was—and continues to be—bricks and mortar. For instance, he can always give a precise description of lipstick colors or what skin tone would suit a color the best. In contrast to Taobao, the new ventures do not yet make money. And compared to the much better received Armani and YSL lipstick collections, both of which come from businesses that moved into the cosmetic industry, Hermès is up against serious competition. Influencers draw attention to how the item is used. View the profiles of people named Li Jia Qi. She portrayedJiang Xiao You in the 2018 television series, Meteor Garden. The video-app’s 600m daily users confer a valuable resource—their attention. If so, then Hermès will weather this influencer storm. Cet influenceur chinois partage chaque jour son expertise en passant en revue pas moins de 300 rouges à lèvres. Videos show something being crafted by hand. Necessary cookies are absolutely essential for the website to function properly. View the profiles of people named Austin Li. 2,493 Followers, 645 Following, 287 Posts - See Instagram photos and videos from @jiaqi___ 2019, the daily unique devices of both KOL accounts remained above 250,000, and … Chinese apps are to 21st-century shopping what American malls were to last century’s. Others put it down to a concentrated market, where the top three firms, Alibaba, JD.com and Pinduoduo, account for more than 90% of all digital merchandise sales, a state of affairs that is beginning to trouble Chinese trustbusters, who on December 24th announced an investigation into Alibaba (see article). To have its Rouge Hermès line roasted on social media even before it was officially launched in China was certainly a blow for the brand. It ships them branded goods, delivers what is already on their shelves to local buyers, and feeds them data to optimise their operations. The rest are starving artists,” says PARKLU’s Mr Whaley. The lipsticks he features are often sold out across different e-commerce platforms not long after one of his broadcasts. Facebook Live also does streaming. He once sold 15,000 lipsticks within 15 minutes. Some of this capital flows straight back out as subsidies to entice buyers and sellers to the platforms, which clearly cannot go on for ever. Lubomira Rochet, chief digital officer at L’Oréal, a French beauty behemoth, contrasts the bottom-up, “consumer-centric” vibrancy of Chinese e-commerce with the West’s “tech-driven”, top-down approach. The car carried people to the suburbs, giving rise to the shopping mall, a place not just to shop but to mingle and have fun. Join Facebook to connect with Austin Li and others you may know. Mini-warehouses built by startups such as Missfresh, which promises 30-minutes grocery deliveries, are mushrooming in Chinese cities. In late 2017, Li shot to fame when he tried on 380 lipsticks on a two-hour livestream video on China’s e-commerce platform Taobao. To have its Rouge Hermès line roasted on social media even before it was officially launched in China was certainly a blow for the brand. In this recurring column, we analyze everything from product drops and mergers to heated debates that sprout up on Chinese social media. Ảnh: Youku. He once sold 15,000 lipsticks within 15 minutes. Shopify has enlisted TikTok to enable its 1m-plus merchants to market their wares by video. Ask any young person in China if they know about Austin Li, the answer is most likely yes. Track the global market performance of the luxury sector in China. This category only includes cookies that ensures basic functionalities and security features of the website. Lorsque l’on constate que la plus importante influenceuse occidentale de la mode Chiara Ferragni compte 22 millions d’abonnés contre 117 millions pour Austin Li Jiaqi, 78 millions pour Papi Jiang ou encore 55 millions pour Kevin Chu, les trois plus grands influenceurs chinois, il était donc inconcevable pour la marque d’abandonner ce projet. Li Jiaqi. The anchor cyber-tenant is commonly a super-app like WeChat, which has 1.2bn users. In omnichannel sales, as in most things e-commercial, Amazon is ahead of the pack. Popular hosts can make tens of thousands of dollars from virtual gifts, but even less famous … Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Li Jia Qi (Chinese: 厉嘉琪; pinyin: Lì Jiāqí, born August 28, 1997 in Hangzhou, China) is a Chinese actress from Zhejiang. Key stories and trends shaping China's luxury market delivered right to your inbox! He’s famous for his unparalleled live-stream sales records of makeup products, especially lipsticks , which has earned him the title of “the number 1 seller of lipstick” (口红一哥). The newcomers bring the sort of verve to online shopping in China that characterised America’s consumer boom of the 1950s and 1960s. Shoppers love it. Surnommé le “Lipstick Brother”, Austin Jiaqi Li est un Key Opinion Leader beauté incontournable en Chine. On Yingke for example, viewers can give hosts virtual yachts, fireworks displays and Porsche cars that can then be converted into digital currency and finally real money (the value of a virtual Porsche car is around RMB 700, or $100). Trouvez les Li Jiaqi images et les photos d’actualités parfaites sur Getty Images. Vishal Shah of Instagram makes a distinction between “buying” and “shopping” to describe Facebook’s aim—in other words, turning a utilitarian process into a more personal experience. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. In a few years Pinduoduo has captured 14% of the market, helping to trim Alibaba’s share from 67% to 61%—and forcing the giant to moderate the “take rate” it charges those selling via its platforms. Li is also known for her lead role in Wait, My Youth. His GMV is predicted to reach 20 billion RMB by the end of the year. Influencer Austin Li Jiaqi started out flogging make-up products in China and now sells them to millions by live-streaming on Taobao, China’s biggest internet retailer – once shifting 15K lipsticks in five minutes. However, other online observers wrote that Li is attacking the new line as a way to build up his personal brand as “trustworthy” and to get more money from the many consumers that follow him. Either way, Chinese consumers are no longer willing to burn roughly two thousand dollars on a “thinly layered Hermès lipstick case.” But will they spend $67 dollars for a lipstick? It was built around overlapping technologies. This website uses cookies to improve your experience while you navigate through the website. Extraordinary Industry Disruptor: Austin Li Jiaqi - YouTube The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial … Fitch, a ratings agency, thinks the market for live-stream retail neared 1trn yuan ($153bn) in 2020, double the prior year’s amount (see chart 3). These cookies do not store any personal information. The first pillar of this new retail architecture is “social commerce”. Chinese influencer Austin Li, also known as Li Jiaqi, has been dubbed the “Lipstick King” for his uncanny ability to sell cosmetics during live stream sessions.The 27-year-old is known for his way with words when it comes to describing beauty products, but it was his language that got him into big trouble during a recent broadcast with Chinese actress Yang Mi. In just 30 minutes of presales for Singles Day, China’s answer to Black Friday, it notched up $7.5bn-worth of sales, about as much as Amazon is thought to have sold in its “Prime Day” in October (which actually lasted 48 hours). Digital firms from outside retail are muscling in, including Meituan, which started out in food delivery, and ByteDance, which owns TikTok and its Chinese short-video cousin, Douyin. More obscure but no less enterprising, farmers and fishermen show off juicy apples or prize lobsters in short videos, digital showmanship accompanied by new delivery networks that allow city dwellers to procure the produce. “The top 1% make a killing. So does the emergence of male beauty bloggers like Li Jiaqi: Dubbed “Taobao’s king of lipstick”, Li needs to test more than 300 types of lipstick on his lips every day during a seven-hour live broadcast, taking no breaks except to drink water or go to the bathroom. It is owned by Tencent, China’s biggest internet company—and directs traffic to JD.com and Pinduoduo, in which Tencent holds stakes. Before 2020 both social commerce and hybrid shopping provoked mostly bemusement in the West. Li Jiaqi, 26, poses with his lipstick collection in Shanghai in January 2018. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a Li Jiaqi, 26, poses with his lipstick collection in Shanghai in January 2018. So, he holds the record for the “Most Lipstick Applied in 30 Seconds” and Forbes China 2019 recognized him as one of the most influential in their list of “30 Under 30”. For people on relatively low salaries, the discounts on some of the merchandise are worth time spent glued to a live-stream. Some physical retailers, for their part, offer digital coupons to encourage customers to pay a visit, as well as using live-streaming to generate buzz and, hopefully, foot traffic. In Mar. As George Lee, Facebook’s head of product, puts it, the pandemic was a “call to action”. Stage Name: Li Jiaqi (厉嘉琪) Birth Name:Li Jiaqi (厉嘉琪) English Name: Nicky Li Other Names: Xiao Li Birthday: August 28, 1997 Zodiac Sign: Virgo Chinese Zodiac Sign: Ox […] Austin Li otherwise known as ‘The Lipstick King’ has some impressive accolades under his belt. He’s famous for his unparalleled live-stream sales records of makeup products, especially lipsticks , which has earned him the title of “the number 1 seller of lipstick” (口红一哥). Not everyone thinks that America will follow the trail blazed by China. Li Jiaqi, còn được biết đến là Austin Li là người bán hàng tốt nhất cho thương hiệu mỹ phẩm tại thị trường Trung Quốc. View the profiles of people named Austin Li. Over-Charged In China? The actress took to Instagram just hours before the calendar turned to 2021 to share a very revealing image of herself wearing a low-cut white dress that showed off plenty of cleavage. His Taobao livestream, which attracted over 12 million views, brutally criticized the various shades as “cheap looking,” “unsuitable for Asians,” and “as unflattering as an old mother’s shades.” He snarkily added that Hermès five-year preparation for the line “only served to provide outdated colors used five-years ago.” The clip went viral on Chinese social media, as a host of netizens raved over Li’s honest reviews and firm stance with consumers, leading to the hashtag — TheLookOnLijiaqi’sFace (#李佳琦的表情) — trending on Weibo. Bernstein, a broker, reckons that America’s 330m people have 30 times as many malls as 1.4bn Chinese do. Will China Become Hooked On CBD Beauty Products? His Taobao livestream, which attracted over 12 million views, … What Happened: Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxury brand’s first dip into the lucrative beauty market a scathing review. © 2021 Herlar, LLC. The West’s finest shops are as dazzling as ordering on Amazon is drab. Seven-year-old Xiaohongshu, or Little Red Book, is already one of China’s most popular apps for cross-border commerce, with an estimated 85m users, according to Tenba Group, a consultancy. This article appeared in the Business section of the print edition under the headline "The great mall of China", Sign up to our free daily newsletter, The Economist today, Published since September 1843 to take part in “a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.”. But its revenues are soaring, by almost 90% year on year in the third quarter. Too Faced founder, Jerrod Blandino was live in a video link with famous influencer Austin/Li Jiaqi AKA the King of Lipstick, who introduced and recommended signature products. Tỷ phú Jack Ma (phải) và "vua son môi" Austin Li Jiaqi hợp tác trong một chiến dịch livestream bán hàng năm 2018. Chinese media reports say that on the first day of the campaign – 8 April – these TikTok live-streaming sales across the province garnered 17.9m yuan ($2.5m; £2m). 992 Followers, 918 Following, 496 Posts - See Instagram photos and videos from Lee Jia Qi (@jiaaqi) [+] while livestreaming on the e-commerce platform Taobao on January 3, 2018 in Shanghai, China. Die von ihm präsentierten Lippenstifte sind oft schon kurz nach einer seiner Sendungen über verschiedene E-Commerce-Plattformen ausverkauft. Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxury brand’s first dip into the lucrative beauty market a scathing review. Mr Li and his colleagues are endorsing local brands and paying close attention to sales figures. Sitting in front of a camera, he makes a living from selling beauty products during live streams, convincing tens of millions of potential customers to snatch anything from lipsticks to liquid foundation. The next big thing in retail comes with Chinese characteristics, After years of dithering companies are embracing automation, American trustbusters force Visa to back off Plaid, CES upstages the Detroit Motor Show as cars go electronic. Jing Daily® is a registered U.S. trademark of Herlar, LLC. Selebritis . His professional knowledge increases his credibility and the audience is willing to trust his recommendations. Austin Li (Tiếng Trung: 李佳琦) Điều gây ngạc nhiên là KOL số 1 về son môi là 1 người đàn ông. She portrayedJiang Xiao You in the 2018 television series, Meteor Garden. Li says he owns more than 1,000 lipsticks. Influencer dan selebritis, Austin Li dijuluki … Austin Jiaqi Li, der Beauty Streaming-Star oder der „Lippenstift-Bruder“, probiert täglich 300 Lippenstifte in seinem Live-Stream.Einmal verkaufte er 15.000 Lippenstifte innerhalb von 15 Minuten. Other social-media firms are moving in the same direction. This relies on three related technologies: live-streaming, short-form video and social-networking. Chinese influencer Austin Li, also known as Li Jiaqi, has been dubbed the “Lipstick King” for his uncanny ability to sell cosmetics during live stream sessions.The 27-year-old is known for his way with words when it comes to describing beauty products, but it was his language that got him into big trouble during a recent broadcast with Chinese actress Yang Mi. They rose from 11% of its main retail revenues to 17%. With 19 million followers on TikTok, 1.7 million on Weibo and more than 1.6 million people watching him sell cosmetics on Taobao from his Shanghai studio every evening at 8pm, Li is perhaps the most famous livestreamer right now. The biggest live-streamer is Alibaba’s Taobao Live. That may mean higher delivery fees, longer waiting times, perhaps even unions demanding better working conditions, further raising costs. Live-streaming has boomed as covid-19 confined Chinese to their living rooms while many captivating alternatives, like Netflix, remained banned in the country. Perhaps the main reason Western firms have been slow to emulate Chinese e-commerce is not its inherent flaws but their overspecialisation. Are Cruelty-Free Cosmetics Brands Ready For China? All rights reserved. A LMOST EVERYONE in China knows “Austin” Li Jiaqi. Are Chinese Netizens Sick Of Mass Digitization? As Jing Daily previously reported, China’s influencer industry holds unimaginable power over public opinion, which might explain why netizen’s comments, such as “If Li Jiaqi can’t rock Hermès colors, neither can we” and “Jiaqi is the savior of our wallets” hold real sway. 44,000 portions of Mr Li ’ s 6.8m local grocery stores almost EVERYONE in China knows Austin. Live-Streamer is Alibaba ’ s 7Fresh grocery chain source for webinars to podcasts to global industry.... Color the best 90 % year on year in the 2018 television,! Of lipstick colors or what skin tone would suit a color the.! To 17 % XiaoYou ’ in the China market ( or not ) on social media says PARKLU ’ Mr... Jiagi, also known for her lead role in Wait, My Youth are shabby Rouge,... A LMOST EVERYONE in China that characterised America ’ s profile on LinkedIn, new! Third-Party cookies that help us analyze and understand how you use this website uses cookies to improve your experience you. 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