The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". Sunset, early in the century, had been among the pioneers in color photography for the magazine and its pictorial travel books. A successful magazine personifies "team effort." The company slowly rebuilt an editorial team of about a dozen with an eye toward digital publishing, closing Sunsets waterfront office and moving employees to a WeWork space in downtown Oakland. Story Written by Sunset Staff June 29, 2020 Share this story Our summer Outdoor Living issue is now ready in purely digital form. Many of the names, characters, and images at this site are copyrighted. But theyve hit a snag. This is based on our NLP (Natural language processing) analysis of over 1,773 User Reviews sourced from the Appstore and the appstore cumulative rating of 4.5/5 . At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazine's headquarters in Menlo Park, Calif., was a temple. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. Club International Teens Untamed. Today, there are more regional breakouts for editorial changes and for local advertising. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. If you have a question with your order, youre in the right place. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. [7], The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $4 million posted on nearly $28 million in gross revenue. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). SUNSET is a registered trademark of S Media International Corporation. [7], In March 2020, with the magazine struggling financially due to loss of advertising revenue during the COVID-19 pandemic, the company put most of its employees on unpaid leave. She joined the newspaper in 2019 as a food enterprise reporter, covering restaurants as well as Bay Area culture through a food lens. These senior editors, with their dedicated and creative staffs--as well as many fine book editors--deserve tremendous credit for what this bibliography represents. But it won't last long. (5) Including Standard Rate and Data Service (SRDS) Consumer and Farm Magazines, Audit Bureau of Circulation (ABC) General and Farm Magazines, and Publisher's Information Bureau (PIB) Measured Magazines.David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). (5) I'm not surprised. You can choose between monthly, 6-month, and 12-month subscription options. Also, the Lane Publishing Company had no debt, owned its headquarters real estate plus a cattle ranch and suburban properties, and had a sizable cash surplus. We are passionate about showcasing the region's unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Offers may be subject to change without notice. Plan Your Next Trip. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. During the late afternoon and evening in the summer months, sunsets tend to have hues of pinks, purples, oranges, reds, and blues in the sky. pizza favorite shuts down after 13 years, plus more closings, Your Privacy Choices (Opt Out of Sale/Targeted Ads). but is reportedly still being paid a seven . The magazine and books continue to reinforce each other. The latter two returned as two fine magazines, but with less dominance than in their heydays. On March 18, amid a slew of endings, closures and deaths both literal and figurative, Playboy announced it would be ceasing publication of its print magazine with the Spring 2020 issue. Her writing has been recognized by the California Newspaper Publishers Association and Association of Alternative Newsmedia. Required fields are marked *. A next-gen modern architectural gem is a model for gracious, sustainable living. At one point, they had infrequent access to a conference room within Regents headquarters in Beverly Hills. Writer-producer Mara Brock Akils gorgeous contemporary office in Los Angeles is a creative hub for work and play. That numerous aspects of the Western life influenced and foreshadowed life and styles elsewhere in the United States makes Sunset's editorial history as reflected in this bibliography even more valuable.". At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Column: 15 minutes of fame flies by. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. When Lane took over the magazine, the population of the West was booming. During the Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1935's "Little Toes, What Now? [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co.,[9] a group of employees who wished to continue the focus on the American West, but less corporate influence. Previously, she served as a reporter for Eater SF, managing editor at the East Bay Express, and arts & culture editor at the Sacramento News & Review. Your order is processed by magsstore.com within 24 hrs of receipt of the order and the money and all order details are shared with the respective publisher. In 2017, Time sold Sunset to Regent, a Los Angeles private equity firm, for a reported $12 million. The situation in 1990, in brief, was far different with respect to the "health of the business" than had been true in 1914 and 1928. The store will not work correctly in the case when cookies are disabled. It has sensed and capitalized on Western regionalism." And Sunset ideas have been used by planning commissions and building inspectors, park and environmental planners, and other governing agencies to benefit a far broader population than just the many millions of Sunsetreaders over the years. Steal these inventive dishes from the chefs. They tend to be reflected in a dynamic Western population that is more pioneering in spirit, less traditional, more innovative, or simply responsive to the differences that are so obvious on a topographical map of the U.S., where desert, wilderness, oceans, and high mountains are both an opportunity and a challenge for a different lifestyle that is in many ways predestined. Reporting from: https://exhibits.stanford.edu/sunset/feature/magazine, Sunset Magazine: A Century of Western Living 1898 - 1998. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. This site uses cookies to optimize site functionality and provide you with a great user experience. [2][3] Sale price of the magazine, including both its assets and liabilities, was estimated at $12 million a fraction of the publication's value during its heyday. Henry Luce is reported to have taken 10 years to reach a profit with Time Inc.'s now fantastically successful Sports Illustrated. . However, constant changes were and continue to be made--some subtle, others more significant. Our Dad took about the same time to reach his first profitable year for Sunset. Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. In 1943, Sunset devised a new motto: "The Magazine of Western Living.". [12] Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing the League of Nations. Furthermore, Sunset magazine has produced dozens of books which feature photography and stories from the magazine. This feat is further significant, given its focus on only one geographical region of the nation: Western America. It's another notch on the internet's bedpost: Penthouse magazine is ending its print edition after more than a half a century on the newsstand . Several early editors are mentioned elsewhere. Early discussions were held there that led to the founding of the Advertising Council, which is still flourishing today. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. More sustainable, better results why isn't everyone doing it? Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." In the earlier tough and lean years, tightly written articles with black-and-white photographs and illustrations simply gave more helpful how-to-do-it information to readers and supported the growing number of advertisers to present their "what-to-do-it-with" advertising. The uniquely Western regional and socio-economic conditions have given impetus to the evolution of prominent demographics that have further set the West apart from the rest of the U.S.: higher per capita levels of education, income, home and car ownership, passports, etc. It is often viewed as a comforting reminder that life is full of new beginnings and endless possibilities. But the large majority move to nearby Western states. It is a collaboration between Sunset and Popular Science. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. By 1914, Sunset had begun to publish original articles, stories and poetry focusing on the West. Most of these early stories were penned by Paul Shoup, who later abandoned fiction to become president of the Southern Pacific. 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